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I'm just going to say that because this is the kind of conference that it is with many

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streams of information and in some cases multiple sources of truth, you may have seen that the

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title of my talk is Landslide.

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You may also have seen the title of my talk is Hold Fast.

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Both things are true at the same time because I gave Ted the information at different times.

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So we're doing Landslide Hold Fast.

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One more glitch.

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So hi, I'm Erin.

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I alternate between trying to figure out what the social Internet is doing to us and trying

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to use it to get better information to more people in more places.

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So right now I'm doing network thinking and projects at my mini studio, wreckage salvage

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and also co-running a networked volunteer mutual aid information project at Unbreaking,

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also a project of the RAAF Foundation.

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We work to nail down knowledge about what our government is doing to us in the United

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States.

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Before that I co-founded the COVID tracking project at the Atlantic.

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This was before the Atlantic.

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That was to help people understand what was happening in 2020 through public data.

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Before that I was at a journalism tech community that came out of the Moz Foundation.

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Before that it was all over the early web.

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So that's the nature of my work.

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I use the tools and I try to improve the tools and then I repeat.

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What I learned from yesterday's amazing pre-conference experience is that many of you are in much

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the same position, which I love.

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It's like a whole room of corner cases.

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I want to know what the networks are doing to us and what resources that people like

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us have to draw from to shape our networks in ways that ground and reorient our communities

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in useful knowledge and to maybe someday live together in peace and mutual respect.

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Right before the end of last year I posted another extremely long blog post, which is

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my jam, called Landslided Ghost Story, in which I tried to get closer to the core of

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our network's role in disorienting and disintegrating us.

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I'll talk about that one a little bit here because the new work I'm bringing builds on

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it.

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This talk, I think, and I hope is kind of a turning point for my work and what I can

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bring to you because I think I finally have a good enough handle on at least parts of

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this to be able to offer some paths forward that aren't either unattainable or just like

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disproportionately paltry.

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I want to make a side note.

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I take it as a given that one major underlying problem that prevents us from dealing with

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many other problems is centralization and lock-in, which decentralized networks are

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here to deal with.

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I just want to say I think that Jay and the rest of Blue Sky's founding team have done

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us all a tremendous service by, yes, making Blue Sky the app, but especially in using

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all of that available momentum to get this protocol ecosystem off the ground and stable

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enough to support the kind of independent development that I saw happening yesterday

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and that we'll be talking about here.

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I assume basically universal concordance about this.

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I'm not going to spend a lot of time talking about it, but I am so grateful for the work

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that the team has accomplished.

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I just want to say that.

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There's so much good stuff happening around the protocol, and I'm super psyched to see

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the next batch of it today.

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Yesterday was incredible.

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The work I have been doing is for you, and I brought a lot of things, so let's get to

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it.

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62 years ago yesterday, on Good Friday in 1964, a tectonic plate up under Alaska slid

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under another tectonic plate and produced an extraordinarily strong and sustained earthquake

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that we now know to be the second highest magnitude quake in recorded history.

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It actually reshaped the field of seismology, but more immediately it caused parts of the

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Alaskan coast to drop by nearly 40 feet, rise by nearly 40 feet, dropped others down below

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sea level, triggered enormous tsunamis, and according to geologists, it was so big that

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it rang the planet like a bell.

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Alaska is not densely populated, but this is what the earthquake looked like in, this

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is an anchorage.

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In cities and towns, you see the kind of damage you'd expect at tore up streets and knockdown

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buildings, and in Alaska, 139 people died.

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It also did something exceptionally weird and horrific in the port town of Valdez.

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Valdez is the northernmost year round ice free deep water port in North America and

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the southern end of the Trans-Alaska oil pipeline.

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My partner grew up in Valdez, so I heard about the earthquake and how weird it had been from

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him, and my father-in-law worked at the Valdez Museum and had produced a video from some

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of this really wild, grainy, contemporary footage of the quake, so when we went up to

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visit I got to see that.

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Much later, my family moved to the Cascadia subduction zone, and I became an earthquake

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nerd, as one does.

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I sort of just poked at this story and the records out of Valdez as part of my insomnia

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rounds of upsetting things to look at in the middle of the night, but it kind of stayed

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in the background until the end of last year when I discovered that the US Geological Survey

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had produced a new cut of that weird film footage from the Valdez Harbor.

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I'm not going to show it to you, but it is in the landslide post on my site.

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The footage only existed because a supply ship, the SS China, had come into the harbor

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right before the quake, and someone on the ship happened to have an 8mm camera and happened

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to be filming the crew just like dorking around on deck and throwing oranges and candy to

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the kids who'd come down to the docks and meet the ship.

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But I'd only ever seen the footage in a form that turned out to be highly manipulated,

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and the reconstructed cut from USGS revealed that the shots we always thought were of the

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water of the local tsunami produced by the quake were actually of the land, which had

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just turned to liquid and flowed out from under everything it was supporting.

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That's what used to be the harbor, and it all just fell in the sea, and the footage

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actually shows it just pouring out from under these buildings.

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That re-sequence footage remains the single most upsetting piece of film I have ever seen

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because the destabilization it depicts is happening at the level of basic physics, which

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is gross and weird.

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So here's what happened in Valdez, based on everything we know now.

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The town was built on glacial moraine, which is this disorganized debris piled up by a

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glacier, and down near the shoreline, that jumble of unconsolidated rock and sand went

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down 600 feet before you hit bedrock.

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And building on the moraine was not an obviously bad idea because it was still solid ground.

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You could step on it or drive on it, and it's fine because the contact forces between

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the particles would distribute the load.

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But Valdez is also extremely wet.

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In the winter, it's no so much people have to shovel their roofs to keep them from collapsing.

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And the water table down there by the shoreline is just a few feet from the surface of the

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town.

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So in late March of 1964, between that just like barely subterranean water and the melt

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from these exceptionally heavy snows, that loose jumbled substrate was flooded, was completely

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saturated.

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And it turns out that when a series of extraordinarily heavy and repeated shocks like this particular

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earthquake hit a loose substrate that's also completely saturated with water, the compression

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hits the water and pushes all those particles apart, and the solids just turn into liquid

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almost instantly and flow away and everything falls in.

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And in Valdez, the whole harbor flowed away and took out everything and everyone on it.

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So this is the three-part model of how this particularly horrific thing works.

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We've seen this elsewhere now, but we never had, especially we never had footage of anything

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like this.

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There were like some very loose records of what's called soil liquefaction.

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I don't recommend that you go look for videos of soil liquefaction.

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I was down this rabbit hole in December, the same time I was trying to take stock of almost

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a year of work at Unbreaking where we're just kind of down slogging through the mud of our

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information landscape.

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And I was trying to understand like the networks piece and also the underlying like journalism

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shaped stuff that's supposed to produce distributable knowledge and how our collective understanding

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was faring against repeated and violent shocks.

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So I wrote a lot of words about the information substrate and the saturation and flooding

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of network-based overload and how those two things together produce a colossal vulnerability

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to shocks.

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And I'm going to lay those out super quickly here just to get them on the table so we can

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move on to the good stuff.

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So starting with the substrate, in the US where I'm from and in many other parts of

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the world, our underlying foundational knowledge systems have taken a lot of damage.

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Like the business model underlying our media continues down this decades-long death spiral.

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And media consolidation which preceded the damage wrought by the internet by many decades

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continues to degrade and squeeze and hollow out a lot of our most, well, formerly most

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trustworthy sources of current information and basic analysis.

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But it's not just journalism.

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Extractive practices at every part of the knowledge production chain has dealt tremendous

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damage to our whole ecosystem.

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I have on my hard drive enough for like a dozen talks about what's happened to basic

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research and peer review and academic presses and general presses and even like web search,

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the niches that used to support independent writers and artists and some of our most recent

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knowledge consolidating institutions like Stack Overflow and Wikipedia are beginning

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to suffer.

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And all of this hollowing out has been accompanied by an upwelling of things that we wouldn't

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traditionally call news that range from genuinely vital eyewitness videos through outright and

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well-funded propaganda farms to purely fact-free slop.

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And all of this is enmeshed with the news organizations primarily devoted to discrediting

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real reporting and presented through social platforms that in many cases deliberately

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shape the subset of available information to evade responsibility for misinformation

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and also to suit sort of our own worst selves desires.

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So this is not great.

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And then we also have just the massive proliferation of information that I feel like we've just

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about lost a way to talk about maybe because we're so buried in it.

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The science folks bring it up.

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And that was extremely heartening to hear them acknowledging that's what they do, that

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the knowledge crafting.

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But this phenomenon of exponential hyperproliferation and information overload is a real one with

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a large and solid body of evidence about its genuinely damaging psychological and emotional

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and physical effects.

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And we've been making filters and developing practices to cope with this with too much

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information since we invented writing and complaining about it the whole time.

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The history of information overload is amazing.

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But our latest filters including web search and social media algorithms and now the LLMs

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are not necessarily filtering our flood in ways that actually serve us well.

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And many of us too have lost faith in some of the sort of stolid older filters because

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we can see that they're not representing the reality that we find in eyewitness videos

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and first person accounts.

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So maybe we decide to let go of those filters too and the more filters we opt out of the

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more we expose ourselves to the flood.

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But at least when we do that we're getting access to more knowledge.

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So this is a question social scientists have spent a lot of time and funding trying to

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figure out.

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And the emerging consensus is that for most people most of the time keeping up with current

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events via our social feeds produces something very near to zero gains in our knowledge about

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civics and politics.

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We see a lot of things go by and we feel a lot of feelings about them.

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But by and large we are not actually building much knowledge in our human brains.

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But I feel kind of cautious about this research because it blends together a lot of different

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ways to use social media.

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And I think those of us in this room are probably outliers in how we use it.

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In most cases like news, the researchers are just talking about a specific thing which

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is links to news stories being passed around and not like mega threads of analysis or videos

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by particularly gifted explainers.

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But even with those caveats the numbers are not good.

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There's a very recent and thorough meta analysis on whether we gain political or civic knowledge

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from social media exposure that has persuasive results that on the whole we really just don't.

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Which doesn't mean that outliers don't exist.

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But it does mean unless we're only building for outliers we should recognize that the

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combination of social media and human brains does not on average produce workable knowledge

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about what's happening.

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So that's bad but there's worse.

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We also have pretty solid although somewhat less evidenced research that on the whole

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we don't just fail to learn things from our social feeds.

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We also come away from them feeling more confident in our knowledge that we don't have.

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Which is also closely connected to my all time least favorite research on cognition

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which is on the illusion of explanatory depth.

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Who knows about the illusion of explanatory depth.

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Oh great.

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Okay we'll get to that later.

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For now I want to underline that not knowing things we might need to know is bad but lacking

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the epistemic humility to know that we might need to go learn them is probably worse.

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And then there's the emotional dimension of the flood.

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Which I want to talk about in strictly human terms and without laundering it through social

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science which is not to pick on the highbrow moral panic about the internet folks.

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Although it is.

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But I think many of our dominant critical lenses on our networks and what they do to

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society are essentially laundering genuine affective feelings trouble through selective

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and often irresponsibly represented social science and neurological research to present

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themselves as unshakably authoritative policy prescriptions.

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And I took the anxious generation slide out of this talk but please note that it was there.

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There are responsible ways to work with the science and I try to be really cautious when

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I an epistemic trespasser do it.

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But we don't even need it for conversations among ourselves because the affective stuff

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is real and we experience countless ephemeral sort of news shaped bids for our attention

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every day and most of us who hang out online experience them through highly emotive feeds

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that lean toward volume and speed and never ending context collapse.

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So for a lot of us it just feels bad.

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And this is the saturating flood.

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And then we get the shocks.

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And in the landslide essay I focus pretty narrowly on the Trump regime's attack on the

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idea of truth and on every viable model of building knowledge.

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But the more important attack from the administration is that they are just doing deranged nonsensical

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bullshit all the time.

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Thank you.

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And what that does to our ability to understand the world is still not as bad as what they

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are actually doing to people and to economies and to countries and to sovereignties.

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But it's still very bad because the only way out of this barring international intervention

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is for Americans to pull our brains together and act.

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And I don't know what your personal networks look like but a lot of people in almost every

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part of mine in all my overlapping circles spent a lot of the last year in a state of

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real disorientation about things like how is this not breaking the law and what is the

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law even?

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And this was true for almost everyone except for the folks who knew in advance that they

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would be targeted and we're paying a different kind of attention.

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But also unfortunately one bad regime is not the only kind of shock that we're experiencing

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or will experience.

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So I've spent the last few months reading more deeply in the research and also continuing

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to plug away in the info minds that I'm breaking and bashing on some possibilities for building

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ourselves out of this mess which is what I want to talk about next.

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But first I want to briefly say why I think this work belongs here at this protocol conference

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more than just about anywhere else.

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When I write about the fallout of our global networks some of the points I come to echo

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ones that many much fancier critics have covered but I tend to reach different conclusions

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than they do because I am focused on builders and they are mostly writing toward individualistic

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remedies or toward regulation.

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And I have been alive for a lot of the internet so far and I have absolutely no faith in either

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of those pathways at this time.

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We are not going to disconnect from each other.

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It's just not going to happen.

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And our regulators are mostly speaking for my own country working from cartoon understandings

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of network mechanisms and skating to where the puck was like between two and 12 years

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ago which leaves us, the people in this room and people like us who hold the technological

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means of production and would like to use it to do something different.

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And I will be honest, like saying this kind of thing which I have been saying in a lot

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of places for a long time has felt like kicking people who were already down because they

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are under resourced and over-taxed open source developers or they are stuck inside corporations

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with their own perverse incentives or people who have a lot of really good ideas but haven't

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had the technical means to turn those into something they can show other people.

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But there are two things happening right now that maybe make this moment different for

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some of us.

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The first is that decentralized protocols are a live force now with a bigger user base

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and more attention than we have ever seen.

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The atmosphere is a dev-friendly pro-experimentation zone with so much room for trying things.

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The second factor is that writing code has always been difficult and time-consuming and

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therefore quite expensive along one axis or another.

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And that appears to be changing quite quickly which can go several ways and will.

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But the models and the generators seem to be making a lot of previously high learning

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curve high time commitment prototyping and experimentation vastly easier to get into.

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And when I wrote this I felt like that was still sort of speculative and then we moved

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closer to the conference and I was like oh it's really happening I got here and I was

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like oh okay.

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And this gives people who have been thinking hard about the effects of our networks a

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chance to kind of rotate in and start prototyping and building and also I think gives long time

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developers more time and freedom to put into stuff that's actually good for us as organisms

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and communities of organisms.

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Therefore I want to bring you some research threads and hopes and provocations which we

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will mostly adapt from the wonderful world of kelp.

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I need to turn your attention to macro algae or macro algae for the Brits in the audience.

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Specifically to kelp and specifically to the subtlest and least showy parts of kelp which

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are its hold fasts.

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Hold fasts and thank you to my daughter June for this illustration.

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Hold fasts are the structural support systems that kelp and other micro algae and also

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a bunch of little sessile which is a beautiful word for non mobile sea creatures evolved

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to cling on to the sea floor or even to like bigger shellfish with such strength that they

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can hold on and flourish in deep water and in the roughest most turbulent intertidal

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zones.

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And the reason by the way that I tend to pull so heavily from the natural world and our

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interactions with it is that the world has kind of figured a lot of shit out in a lot

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of ways and I think leaving all of those models of complexity on the table is goofy and also

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kelp is awesome.

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So kelp and its hold fasts do three things that I think could be very useful for us to

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think about.

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They anchor entire communities into stability and they create permeable respite and sturdy

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shelter for all kinds of weirdos both first up in their fronds and down at the interface

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between the bedrock and the sea.

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So the first thing I want to bring is the idea of anchoring networks and humans.

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I think we could work toward reciprocal integration of rich sources of human knowledge.

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We know that news organizations have tried to adapt to the distribution changes that

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our networks have forced on them but the network's needs and affordances keep shifting so like

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getting good at SEO worked for a while with constant recalibration and then AI summaries

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have just cratered that experience for news orgs which is going to shut down newsrooms

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and already is.

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Getting integrated into social platforms worked pretty well until meta's properties started

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de-prioritizing news and Twitter turned into X and started hiding links.

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And I know that folks here today are psyched about getting journalists and news orgs onto

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the protocol but we're going to have to make it worth their while and demonstrate that

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there's a long game here that's going to be beneficial to them rather than a short period

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of reciprocity followed by a shift to either extraction or exclusion.

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And part of that is going to be based on whether or not people in the protocol are actually

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engaging with news and knowledge.

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As I suspect, although I have no data for this, is higher on blue sky and various other

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skies than on other platforms.

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And also we need to tell whether people in the protocol or encourage people in the protocol

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are engaging with that rather than treating links and headlines like trading cards to

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signal membership or confirm the truth of our already stated positions.

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So this is a long way to say we should try to get people to actually read what they're

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sharing.

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And the current state there is not great.

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Nature analysis of 35 billion Facebook posts.

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I know it's Facebook but that had links showed that three quarters of the time people shared

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links.

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They hadn't clicked through let alone read the article they were sharing.

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And the presence of sharing cues, just the existence of a cue, might you want to share

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this?

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Also makes people measurably worse at discerning true things from false things.

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Or as the researchers put it, the social media context interferes with truth discernment.

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So social media encounters as we see them on the big centralized platforms seem to push

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interactions with news.

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Not just from knowing things to knowing kind of about things, but from knowing about things

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to signaling that we might know about them.

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Which is getting really far away from the knowledge itself.

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Which I mean I've been on the internet, that tracks.

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If we wanted to move toward better integration and more reciprocity with knowledge collecting

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institutions because if no one's clicking it's not helping them, what would we do?

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So for blue sky and black sky and north sky and probably various other skies, y'all are

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already ahead by not doing things that are actively hostile to knowledge.

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Like hiding links and deprioritizing news and analysis.

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There's probably also room to think about some remediation.

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I will start here with my least favorite intervention, which is the nudge.

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The nudge to read before sharing I find this highly annoying.

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But I think it's interesting that it does seem to change behavior, at least in the short

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term.

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Twitter's comms team claimed in 2020 that when they did a little, want to read this

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before retweeting it, nudge, they got a 40% boost in article opening.

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We don't know what went into people's brains, but we know that happened.

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That's not nothing.

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And as skeptical as I am about nudges, all friction is perhaps not terrible.

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There's a study from just this past winter that looked quite carefully at friction, the

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nudge, and found that a very, very light touch of friction, so just a very occasional intervention,

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plus a tiny quiz, really improved information quality.

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Like a third, just doing the friction made people stop sharing things as much.

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It didn't improve the quality of the knowledge on the network.

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But the share friction plus a little bit of engaging analytical thought actually increased

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the quality according to the study's measures by about a third, which is so much.

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But I should say the caveat is that this study was done using a simulation.

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So it's kind of like reading the headline that's like, scientists cure cancer in mice.

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But even as with the mouse effect, right?

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They're interesting mice.

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So adding friction is never going to fully reverse the directional movement of a system

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that leans toward virality and toward first-mover advantage and toward signaling versus understanding.

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So what would it look like to move that problem upstream?

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What would a system look like that actually centrally attended to community knowledge

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and reciprocity?

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What would it do when a user in such a system encountered something that appears to be,

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for instance, news or analysis?

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Maybe it would open an article or the video or whatever and suggest finding a good clip

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or a quote to share, which could improve the quality of shared information and perhaps

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get more of it into the sharer's brains.

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Maybe it would automatically add sources mentioned in post that people bookmark or

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a fave to a reading or watch list that they can return to to help fight the anxiety-producing

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ephemerality that keeps information seekers doom-scrolling.

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Maybe it could offer a tiny, even machine-generated summary and some context cues about the source

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that provide enough trust signal from people with broadly strong reputations for a given

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local cluster to pull attention away from worthless content farms and misinfo peddlers

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and toward journalists and creators with integrity.

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Or maybe, God help us, it would ask us to answer a question about the material in the

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article, which I actually, I've flipped.

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I'd love that.

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I'm fully ready to leaderboard knowledge as a countermeasure to the current mode of leaderboarding,

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the lowest common denominator.

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Let's go.

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The right move obviously depends on a specific project's values and goals.

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I think this is the right level to consider it back in the architecture of a social internet

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system rather than as aftermarket fixes.

384
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Having seen yesterday's science track, those folks are way ahead of everyone else on this.

385
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It's so good.

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Next cool kelp fact.

387
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Kelp makes slower, calmer zones.

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For us, I think we could make slower, calmer zones that help our people keep them from

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being overwhelmed by network tides.

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There are two ways to look at this.

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First I want to say, kelp forests are super bio-diverse.

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They're a very rich community.

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They're up there with coral reefs on the biodiversity and what we call productivity

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as a system.

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They do two things roughly that help them be such an important sheltering force.

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The first is up in the water column where the kelp fronds and blades calm and slow and

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deflects the very strong currents that surround kelp forests, creating calmer and less turbulent

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spaces where other organisms can thrive.

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The second is down in the hold fasts themselves.

400
00:31:02.100 --> 00:31:07.180
The structures that wrap around and latch on to the sturdiest anchor they can are actually

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00:31:07.180 --> 00:31:10.380
the most thriving part of the community.

402
00:31:10.380 --> 00:31:15.900
They shelter hundreds of mobile and sessile, invertebrate species, so they're like the

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00:31:15.900 --> 00:31:18.660
critical infrastructure for kelp busy town.

404
00:31:18.660 --> 00:31:21.700
I want to take these one at a time.

405
00:31:21.700 --> 00:31:26.820
First up in the water column where the tides are moving fast, but perhaps our network's

406
00:31:26.820 --> 00:31:34.940
affordances could provide a little bit of cognitive and emotional traffic calming.

407
00:31:34.940 --> 00:31:38.660
Something I've been watching for a long time and especially this year is that every time

408
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something happens, whether it's someone dropping an album or a natural disaster happening or

409
00:31:43.900 --> 00:31:50.660
ice shooting someone in my country, there is an instant hyper-proliferation of chatter

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00:31:50.660 --> 00:31:55.620
about it on the networks that comes online around the same time as live posting and eyewitness

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video or spot analysis.

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00:31:58.260 --> 00:32:02.520
Then you get the local and specialist coverage and then you get the national and international

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00:32:02.520 --> 00:32:07.220
coverage and the next morning the think tanks wake up and get moving on it.

414
00:32:07.220 --> 00:32:12.340
This is always expanding, but we don't really have a corresponding moment of synthesis or

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00:32:12.340 --> 00:32:20.620
contraction of all of that stuff into something that is intelligible to a reasonable person.

416
00:32:20.700 --> 00:32:26.380
This is wild to me, but we can't just go to our networks or really anywhere, speaking

417
00:32:26.380 --> 00:32:31.580
in general knowledge terms, I understand the scientists may have this better, and find

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00:32:31.580 --> 00:32:38.300
just an event node that connects all the sources of relevant information and the opinions of

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00:32:38.300 --> 00:32:41.100
people we care about in one place.

420
00:32:41.100 --> 00:32:45.740
We have reporters who can do this high-speed gallop through the relevant context at the

421
00:32:45.740 --> 00:32:49.300
beginning of every article they write and then the next day they wake up and they write

422
00:32:49.300 --> 00:32:50.580
another article.

423
00:32:50.580 --> 00:32:52.220
It's all super atomized.

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00:32:52.220 --> 00:32:54.820
There's nothing to bring it together.

425
00:32:54.820 --> 00:33:00.340
If you want to build a knowledge molecule, you have to do it with your own brain or you

426
00:33:00.340 --> 00:33:07.500
can glom on to someone in the creator or interpreter class, some of whom are genuinely world-class,

427
00:33:07.500 --> 00:33:13.700
super gifted analysts and some of whom are basically semi-deranged street preachers and

428
00:33:13.700 --> 00:33:18.020
not everyone can tell the difference all the time.

429
00:33:18.140 --> 00:33:23.460
Uplifting and reciprocating our gifted interpreters is necessary and I hope we're going to hear

430
00:33:23.460 --> 00:33:26.140
more about that this weekend.

431
00:33:26.140 --> 00:33:31.380
But it also seems to me that we really could get the machines involved in bundling up all

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00:33:31.380 --> 00:33:36.180
of this noise into intelligible collections of material that we could actually learn through

433
00:33:36.180 --> 00:33:41.100
and refer to so that it's not so insistently ephemeral and scattered.

434
00:33:41.100 --> 00:33:47.180
And if this sounds like resuscitating the dream of structured data, it kind of is.

435
00:33:47.180 --> 00:33:56.660
But I want to put it in service of ordinary people using tech we didn't have before and

436
00:33:56.660 --> 00:34:03.020
signals from social that can make this stuff more than like a terrible index.

437
00:34:03.020 --> 00:34:07.540
And it's odd to me that we have all of these recommendation algorithms working in variously

438
00:34:07.540 --> 00:34:13.540
pro and antisocial ways, but as far as I can tell, we haven't effectively brought our

439
00:34:13.540 --> 00:34:20.500
social tech to the work of orientation or reorientation in any structured way.

440
00:34:20.500 --> 00:34:26.740
As again the science cluster is ably demonstrating, we can develop features that cluster and amplify

441
00:34:26.740 --> 00:34:28.700
the knowledge people assemble.

442
00:34:28.700 --> 00:34:33.340
We can do it with machine learning and human curation, probably both of them.

443
00:34:33.340 --> 00:34:38.500
We could give our communities the tools to do this for their areas of interest or their

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00:34:38.500 --> 00:34:41.580
physical localities or their specializations.

445
00:34:41.580 --> 00:34:48.940
And we could extend existing work on community moderation to rule certain knowledge associations

446
00:34:48.940 --> 00:34:50.500
in or out.

447
00:34:50.500 --> 00:34:55.400
But if we only do this work for highly motivated specialists, we're missing the chance to bring

448
00:34:55.400 --> 00:34:58.460
that fire to everyone else.

449
00:34:58.460 --> 00:35:02.820
And I will now embarrass my old journalism world friend Tyler Fisher and say that I think

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00:35:02.820 --> 00:35:07.100
his work with CIL is admirable and a really good start towards this.

451
00:35:07.100 --> 00:35:12.140
And some things about the next area I want to talk about, which is mitigating the cognitive

452
00:35:12.140 --> 00:35:21.140
and emotional effects of processing so many different emotional registers in one place.

453
00:35:21.140 --> 00:35:28.540
I think we could give our embodied human selves a break if we were to find a way to split

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00:35:28.540 --> 00:35:34.260
rhetorical registers at the point of reader viewer contact.

455
00:35:34.260 --> 00:35:38.500
We go online because we're bored or we're lonely or we want to see what people are talking

456
00:35:38.500 --> 00:35:43.060
about either in a professional or a very unprofessional way.

457
00:35:43.060 --> 00:35:49.900
But what most of us get when we come online is this amazing puree of jokes and infighting

458
00:35:49.900 --> 00:35:55.920
and scary news and hustling and entertaining nonsense and dumb memes and video evidence

459
00:35:55.920 --> 00:35:59.240
of war crimes.

460
00:35:59.240 --> 00:36:02.800
I think this is genuinely not good for us.

461
00:36:02.800 --> 00:36:07.680
There's a lot of evidence about this, but honestly, it's kind of weird.

462
00:36:07.680 --> 00:36:10.040
I wanted it to be stronger.

463
00:36:10.040 --> 00:36:14.320
There is a study about how rough context switching is for our ability to understand things, but

464
00:36:14.320 --> 00:36:15.940
it's mostly focused on format.

465
00:36:15.940 --> 00:36:22.080
So it's hard to go from video to text, which is fine, but not the same thing.

466
00:36:22.080 --> 00:36:28.480
There's this really fun paper with three studies from a couple of professors of advertising

467
00:36:28.480 --> 00:36:34.600
that found that scrolling Instagram for 30 seconds essentially makes us weak to ads,

468
00:36:34.600 --> 00:36:39.240
but especially to ads that have high social signals.

469
00:36:39.240 --> 00:36:43.880
So we're switching from a more analytical mode to heuristic processing, and if a lot

470
00:36:43.880 --> 00:36:49.100
of people appear to have liked the thing, we're more likely to just buy whatever nonsense

471
00:36:49.100 --> 00:36:51.000
it is.

472
00:36:51.020 --> 00:36:56.160
The same paper also includes another experiment showing that people who scroll their social

473
00:36:56.160 --> 00:37:01.540
feed for a very brief period also immediately got worse at math and sentence diagramming.

474
00:37:01.540 --> 00:37:02.540
So that's fun.

475
00:37:02.540 --> 00:37:05.160
But that's just one paper.

476
00:37:05.160 --> 00:37:09.160
And there are a few others, but they're not necessarily generalizable, so I want to be

477
00:37:09.160 --> 00:37:10.160
careful.

478
00:37:10.160 --> 00:37:13.940
I think we do have two really helpful bodies here of indirect evidence.

479
00:37:13.940 --> 00:37:20.480
One is the quite beefy body of work on transportive communication, stuff that transports us, which

480
00:37:20.480 --> 00:37:26.280
is behind a bunch of the power of storytelling stuff.

481
00:37:26.280 --> 00:37:32.200
But essentially things that feel transportive, including a lot of first-person testimony,

482
00:37:32.200 --> 00:37:35.400
really reduce skepticism and analytical thought.

483
00:37:35.400 --> 00:37:39.760
And there's a solid pool of evidence and theory there, kind of just waiting for someone to

484
00:37:39.760 --> 00:37:43.800
step in and work on the effects of trying to move between the transportive and just

485
00:37:43.800 --> 00:37:49.720
quotidian newsy stuff registers in rapid succession over and over again in the same

486
00:37:49.720 --> 00:37:51.920
place.

487
00:37:51.920 --> 00:37:57.720
But the second thing we have is, again, the evidence of our senses.

488
00:37:57.720 --> 00:38:04.000
I think there are a few people having a good time in the political news zone on the social

489
00:38:04.000 --> 00:38:05.600
internet.

490
00:38:05.600 --> 00:38:10.840
I think there are journalism and policy people who mostly treat the networks like Brief Mean

491
00:38:10.840 --> 00:38:14.880
LinkedIn, which works out well for them.

492
00:38:14.880 --> 00:38:20.320
And then there are a lot of people, including people in positions of extraordinary power,

493
00:38:20.320 --> 00:38:24.840
who treat the experience of modern life and the suffering of others as a spectator blood

494
00:38:24.840 --> 00:38:26.040
sport.

495
00:38:26.040 --> 00:38:31.140
And I do not think that that mode in particular is good or even neutral.

496
00:38:31.140 --> 00:38:36.080
I think we will not fix the problems with our governance if we continue to allow it

497
00:38:36.080 --> 00:38:39.920
to metastasize through our civic life.

498
00:38:40.000 --> 00:38:44.540
And for the rest of us, this stuff is just exhausting and alienating, and it does things

499
00:38:44.540 --> 00:38:46.640
to our brains that we don't like.

500
00:38:46.640 --> 00:38:50.280
And I want to briefly bring in Joshua Myrowitz.

501
00:38:50.280 --> 00:38:52.840
Do we have other Myrowitz heads in the crowd?

502
00:38:52.840 --> 00:38:54.360
He wrote No Sense a Place in 1986.

503
00:38:54.360 --> 00:38:58.360
Oh, my God, I'm going to write so many blog posts about Joshua Myrowitz for you.

504
00:38:58.360 --> 00:39:04.680
So he's this media scholar whose ideas informed Dana Boyd and Alice Marwick's work on context

505
00:39:04.680 --> 00:39:05.680
collapse.

506
00:39:06.440 --> 00:39:14.480
But he was writing in the mid 80s, which makes this a little unsettling to me.

507
00:39:14.480 --> 00:39:22.120
He wrote, the current merging of situations, by which he means places, doesn't give us

508
00:39:22.120 --> 00:39:27.960
a sum of what we had before, but rather new synthesized behaviors that are qualitatively

509
00:39:27.960 --> 00:39:29.000
different.

510
00:39:29.000 --> 00:39:33.680
If we celebrate our child's wedding in an isolated situation where it is the sole experience

511
00:39:33.760 --> 00:39:37.160
of the day, then our joy may be unbounded.

512
00:39:37.160 --> 00:39:41.960
But when on our way to the wedding, we hear over the car radio of a devastating earthquake

513
00:39:41.960 --> 00:39:46.920
or the death of a popular entertainer or the assassination of a political figure, we not

514
00:39:46.920 --> 00:39:54.240
only lose our ability to rejoice fully, but also our ability to mourn deeply.

515
00:39:54.240 --> 00:39:59.280
Unbounded joy and unmitigated misery cannot coexist in the same place and time.

516
00:39:59.280 --> 00:40:06.320
The situations merge, the hot flush and the icy stare blend into a middle region cool.

517
00:40:06.320 --> 00:40:09.680
And for Myrowitz's cool, I would substitute numb.

518
00:40:11.680 --> 00:40:17.040
Now some communities in the decentralized space have tried to deal with this by asking

519
00:40:17.040 --> 00:40:22.080
people to either content warn their posts based on the whole panoply of their readers'

520
00:40:22.080 --> 00:40:26.400
potential sensitivities or to divide their expression into separate accounts.

521
00:40:26.880 --> 00:40:30.480
And I think these people are working from good instincts, but from the wrong end of

522
00:40:30.480 --> 00:40:35.800
the problem, given how alienating and anti-convivial it is to be instructed to preprocess your

523
00:40:35.800 --> 00:40:39.320
emotional utterances for people you may not even be speaking to.

524
00:40:39.320 --> 00:40:43.240
But I think we could make this work on the other end.

525
00:40:43.240 --> 00:40:47.680
And I want to say if we do it successfully, it will be because we recognize that we cannot

526
00:40:47.680 --> 00:40:54.880
rely on like civility forward sentiment analysis that for instance reads black Americans speaking

527
00:40:54.880 --> 00:40:58.640
in a neutral register as aggressive.

528
00:40:58.640 --> 00:41:03.400
Doing it well would involve grounding in community and doing a lot of training work which would

529
00:41:03.400 --> 00:41:06.320
have to be shared across a willing group.

530
00:41:06.320 --> 00:41:08.680
I don't want to undersell the difficulty.

531
00:41:08.680 --> 00:41:16.000
But being able to come online and see a mourning experience that starts with like, hi, friends,

532
00:41:16.000 --> 00:41:20.360
it's puppy pictures and selfies and not have the hard news come online until like after

533
00:41:20.360 --> 00:41:22.720
the caffeine kicks in.

534
00:41:22.800 --> 00:41:24.880
I think this would be transformative.

535
00:41:24.880 --> 00:41:29.400
And like for me when I'm working, I would love to be able to filter in posts that match

536
00:41:29.400 --> 00:41:36.880
the register I'm working in and hold the puppies and beefs for later.

537
00:41:36.880 --> 00:41:42.680
I would like to think about this less as feed switching and more like a radio dial.

538
00:41:42.680 --> 00:41:47.640
Always the people that we like, but with the option to filter different registers in and

539
00:41:47.640 --> 00:41:52.440
out to suit different emotional capacities and allow for some separation.

540
00:41:52.960 --> 00:41:58.040
So those are some thoughts about working on this stuff in kind of lateral ways up in the

541
00:41:58.040 --> 00:42:00.240
big open world of the water column.

542
00:42:00.240 --> 00:42:03.240
And now I want to talk about the other thing.

543
00:42:03.240 --> 00:42:08.400
The most vibrant part of the kelp forest is in the hold fasts which act like roots but

544
00:42:08.400 --> 00:42:12.160
kind of in reverse instead of pulling resources out of the soil.

545
00:42:12.160 --> 00:42:17.320
They push benefits out to every living thing around them by providing a firmly anchored

546
00:42:17.320 --> 00:42:24.160
structure that offers complex and variegated shelter for both the charismatic invertebrates

547
00:42:24.160 --> 00:42:29.480
with all the little flowy parts and also the tiny snails and worms and all the other beloved

548
00:42:29.480 --> 00:42:32.240
lobes of the kelp forest.

549
00:42:32.240 --> 00:42:37.840
So one more Joshua Myrowitz quote from 1986.

550
00:42:37.840 --> 00:42:42.640
For every moment of our lives there are things happening someplace that would upset us, that

551
00:42:42.640 --> 00:42:46.760
would involve us, that would drain our energies and engage our feelings.

552
00:42:46.760 --> 00:42:50.440
There are more things that if present in our view we would feel compelled to respond

553
00:42:50.440 --> 00:42:56.560
to or do something about than could possibly fit into the same experience of a single lifetime.

554
00:42:56.560 --> 00:43:01.720
Situation segregation, however, acts as a psychosocial shock absorber.

555
00:43:01.720 --> 00:43:06.480
By selectively exposing ourselves to events and other people we control the flow of our

556
00:43:06.480 --> 00:43:08.480
actions and emotions.

557
00:43:08.480 --> 00:43:14.260
Compassion, empathy, and even ethics may be more situationally bound than we often care

558
00:43:14.260 --> 00:43:15.260
to think.

559
00:43:15.740 --> 00:43:18.140
I love this guy.

560
00:43:18.140 --> 00:43:22.700
I feel this in the way that I participate in the online world.

561
00:43:22.700 --> 00:43:27.860
I think we need space to think and feel together that isn't always fully in the current and

562
00:43:27.860 --> 00:43:33.380
I feel like probably everybody here gets this.

563
00:43:33.380 --> 00:43:37.500
It also produces the benefit, also I think we understand the benefit of not having to

564
00:43:37.500 --> 00:43:42.980
send people off protocol into discords and group chats whenever they need to do that

565
00:43:42.980 --> 00:43:44.380
work.

566
00:43:44.380 --> 00:43:49.340
The spaces work that the Blue Sky team has been publishing about is going to unlock so

567
00:43:49.340 --> 00:43:53.260
many affordances for pro social things that go well beyond private accounts.

568
00:43:53.260 --> 00:43:57.220
I cannot tell you how excited I am about this.

569
00:43:57.220 --> 00:44:02.300
I also want to make a note, I think letting people huddle up inside an anchoring structure

570
00:44:02.300 --> 00:44:09.300
also undercuts both the need for and the value of mobbing as territorial defense.

571
00:44:09.300 --> 00:44:13.860
I think that's something very real on the networks right now and that also came up in

572
00:44:13.860 --> 00:44:15.860
the science track yesterday.

573
00:44:15.860 --> 00:44:21.460
If you and your community have a cave or a building or a little sheltering trees to step

574
00:44:21.460 --> 00:44:26.820
into to get out of the broad featureless plane with everyone in it filled with many other

575
00:44:26.820 --> 00:44:32.060
communities some of whom will always hate you, you're not going to have to constantly

576
00:44:32.060 --> 00:44:38.500
make up for your lack of shelter by continuously contesting every millimeter of cultural boundary.

577
00:44:38.500 --> 00:44:40.300
You can just sidestep it.

578
00:44:40.300 --> 00:44:44.900
This is so low level that I think it's honestly hard to find ways to talk about, but I think

579
00:44:44.900 --> 00:44:48.060
we have to solve these problems.

580
00:44:48.060 --> 00:44:55.680
I would like to suggest as a completely unqualified nonanthropologist that the entire known history

581
00:44:55.680 --> 00:45:01.060
of humans coming together in groups larger than a few families has involved making buildings

582
00:45:01.060 --> 00:45:05.960
of one kind or another and then elaborating those buildings fairly quickly with rooms

583
00:45:05.960 --> 00:45:10.560
and divisions because our structures out in the physical world don't just shield us

584
00:45:10.560 --> 00:45:11.560
from the environment.

585
00:45:11.560 --> 00:45:16.680
They also give us necessary shelter from each other which probably brings the murder rate

586
00:45:16.680 --> 00:45:21.120
down among other things.

587
00:45:21.120 --> 00:45:26.700
I said earlier that I would revisit the illusion of explanatory depth which is essentially

588
00:45:26.700 --> 00:45:32.400
a pervasive cognitive con that all our brains are running all the time by leading us to

589
00:45:32.400 --> 00:45:37.120
believe that we understand things about the world that we actually do not.

590
00:45:37.120 --> 00:45:42.960
We don't know that we don't know until we have to explain something or fix something

591
00:45:42.960 --> 00:45:46.200
and then it's not there.

592
00:45:46.200 --> 00:45:50.880
If I had an extra 10 minutes I would absolutely ask you each to turn to the person next to

593
00:45:50.880 --> 00:45:56.120
you and explain how a flush toilet works.

594
00:45:56.120 --> 00:45:57.640
I've worked on flush toilets.

595
00:45:57.640 --> 00:45:58.640
I was so wrong.

596
00:45:58.640 --> 00:46:02.300
It was very upsetting.

597
00:46:02.300 --> 00:46:08.640
This is usually okay as long as we have reliable sources to refer back to but it's extremely

598
00:46:08.640 --> 00:46:09.640
bad when we don't.

599
00:46:09.640 --> 00:46:14.620
I read a lot about this in the landslide essay and I'll link the relevant research

600
00:46:14.620 --> 00:46:19.960
but the upshot is that for people who care about knowledge we need to know that we don't

601
00:46:19.960 --> 00:46:25.940
know very much in our brains actually and that our knowledge is not just embodied but

602
00:46:25.940 --> 00:46:31.180
also genuinely social and networked which means that the quality of knowledge in our

603
00:46:31.180 --> 00:46:37.840
networks when it goes down we all get less knowledgeable and we all get less capable

604
00:46:37.840 --> 00:46:41.500
and I would argue that we all get less free.

605
00:46:41.500 --> 00:46:46.820
This is why everything I'm suggesting today centres on treating ordinary people as subjects

606
00:46:46.820 --> 00:46:52.380
with agency who deserve workable access to good information in reasonable environments

607
00:46:52.620 --> 00:46:58.540
rather than treating them as consumers whose purpose is to be a manipulable object.

608
00:46:58.540 --> 00:47:02.560
The science folks from yesterday are already demonstrating the protocol can be used to

609
00:47:02.560 --> 00:47:07.740
do knowledge consolidating and brain preserving work but if we don't bring those goods to

610
00:47:07.740 --> 00:47:13.660
everyone at all levels we're going to lose our democracies all of which are predicated

611
00:47:13.660 --> 00:47:21.680
on the existence of at least minimally informed civic community who are subjects with agency.

612
00:47:21.680 --> 00:47:24.720
So I've got one more cool kelp fact for you.

613
00:47:24.720 --> 00:47:29.080
At least you'll have the kelp facts even if nothing else carries forward.

614
00:47:29.080 --> 00:47:33.680
Kelp are way older than we thought until a few years ago we thought they were only 14

615
00:47:33.680 --> 00:47:38.080
million years old because we found a kelp fossil and it was 14 million years old.

616
00:47:38.080 --> 00:47:43.560
But then this amateur fossil collector down in Washington state cracked open some rocks

617
00:47:43.560 --> 00:47:48.080
he found on the beach and found something that looked a lot like a fossilized hold fast.

618
00:47:48.080 --> 00:47:54.640
So he sent it down to the ancient kelp dating nerds at UC Berkeley and the new fossils were

619
00:47:54.640 --> 00:47:58.480
around 32 million years old.

620
00:47:58.480 --> 00:48:04.700
And this is important because it means that the kelp evolved way before all the species

621
00:48:04.700 --> 00:48:09.560
that now shelter in their fronds and their hold fasts and became a foundation species

622
00:48:09.560 --> 00:48:13.800
without which all that other life would have been impossible.

623
00:48:13.800 --> 00:48:18.960
But another way their presence and the affordances they offered bent the future around them in

624
00:48:18.960 --> 00:48:23.320
ways that we now find beautiful and valuable and good.

625
00:48:23.320 --> 00:48:28.240
To me the point of working toward knowledge anchoring and against continuous turbulence

626
00:48:28.240 --> 00:48:34.360
and trouble is not just short term as a respite or a little pocket oasis for us and our friends

627
00:48:34.360 --> 00:48:39.440
but toward a genuinely more workable way to think and know together.

628
00:48:39.440 --> 00:48:46.240
Where together is going to include billions of humans and also many forms of machine assistance.

629
00:48:46.240 --> 00:48:52.280
And this moment is our window for bending the future around our hopes and values that

630
00:48:52.280 --> 00:48:57.560
cherish knowledge and communal knowing and that orient us toward real remedies for some

631
00:48:57.560 --> 00:49:05.080
of our most ancient information troubles and pains in service of living together in peace

632
00:49:05.080 --> 00:49:06.080
and mutual respect.

633
00:49:06.080 --> 00:49:10.080
Thank you.

634
00:49:37.080 --> 00:49:47.320
Truly, truly, leaning toward the wrong mic, if you're working on this stuff, if you care

635
00:49:47.320 --> 00:49:49.160
about working on this stuff, let's talk.

636
00:49:49.160 --> 00:49:50.160
That's why I'm here.

637
00:49:50.160 --> 00:49:53.800
I gave this talk so they'd let me in the door.

638
00:49:53.800 --> 00:49:56.720
But I want to talk to people who are actually trying to fix this.

639
00:49:56.720 --> 00:49:58.720
Thank you.

640
00:49:58.720 --> 00:49:59.720
We have no time for Q&A.

641
00:49:59.720 --> 00:50:00.720
I didn't feel that.

642
00:50:00.720 --> 00:50:01.720
I want a couple of minutes.

643
00:50:01.720 --> 00:50:02.720
This is how these things go.

644
00:50:02.720 --> 00:50:08.720
Thank you.

